Make Sure Your Maketing Is Taking You Where You Want To Go

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Resource Box: The Brighter Marketing Bible

Make Sure Your Maketing Is Taking You Where You Want To Go

- by Joanne Morley

(c) Brighter Marketing. All Rights Reserved.
http://www.brightermarketing.com

A focused marketing approach has the power to revolutionise
your business. However it also has the means to take you
places that you might not want to go. You must make sure
that you are clear about where you want your business to go
before you spend money on marketing activities.

It may sound simple, but the vision for your business will
be key in deciding the marketing strategy and tactics you
need to employ to help you achieve your goal. It is also
vitally important that this is communicated throughout your
company. If your employees don’t know where you are heading,
how can they help you get there? Everyone will be pulling in
different directions and your marketing won’t be effective.

Make sure that you can answer the following questions

* What is the vision for your business? Make sure you are
clear on where you are heading.

* Have you developed a marketing strategy or approach that
is aligned to the vision for your business?

* Do you understand which marketing tools would be the most
effective in getting you where you want to go?

* Have you developed a simple month by month marketing plan
that outlines the marketing activities you are going to
undertake?

* Have you defined a marketing budget to implement your
marketing plan?

* Have marketing roles and responsibilities been defined and
do you have the skills required to implement the marketing
plan?

Take some time to really decide your company vision and what
you want to achieve over the next year. What will your
business look like, what will you be selling and who are
your ideal customers? And more importantly, how marketing
will help you get there.

When you have set your plan and budget, review it with a
creative eye. Do you have to direct mail so many prospective
customers? Could you target them more accurately and select
less with a more creative campaign? Just think how your
budget could be more usefully employed with a well thought
out tactical marketing campaign.

For more marketing tips, secrets and guerrilla tactics for
small business success buy “The Brighter Marketing Bible for
Small Businesses” by Joanne Morley and Siobhan Lees…
(UK) http://www.amazon.co.uk/exec/obidos/ASIN/1905430477
(INT) http://www.amazon.com/dp/1905430477/ref=nosim

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