PR consultant

It’s been a long time since shoulder-padded yuppies “worked the room” with their slick business cards. And we’re all glad that those days are over. Today networking is a much more relaxed and informal way of meeting new contacts and friends, learning about what makes other people tick and investigating to see if you’ve got common ground, whether that is a business referral or the name of a fantastic osteopath who “fixes shoulders”. Read the rest of this entry »

1. A Website.
Even if you think a website isn’t going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to a press release and write up their piece from your release and your website alone, without even getting in contact with you. Read the rest of this entry »

Have you ever noticed how the same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking? Read the rest of this entry »