New DIY Public Relations Book “Could Be Doing The PR Industry Out of a Job”

May 26, 2009 in Press by admin | No comments

FOR IMMEDIATE RELEASE

New DIY Public Relations Book “Could Be Doing The PR Industry Out of a Job” – But Author Unrepentant

Essex-based PR professional, Paula Gardner, is sharing her insider secrets on what it takes to get cost-effective media coverage in her new book entitled, “Do Your Own PR”.

Jamie Oliver, business writer for The Telegraph and Financial Times has praised the book saying, “Paula Gardner is doing herself and the rest of the PR industry out of a job!” However, his words have caused concern for some PR professionals worried about the damage a book like this could do to their lucrative business.

Paula, who cut her teeth in the glamorous world of showbiz PR, working with the likes of George Michael and Bananarama and restaurants like Bill Wyman’s Sticky Fingers, says, “I’m sure some PR professionals would rather I hadn’t published this book, but during these tough times businesses need all the help they can get to promote themselves as effectively as possible.”

She continues, “The issue isn’t so much about putting PR professionals out of a job but providing those without the budget to hire us to do whatever they can to grow and promote their business as cost-effectively as possible during a tough financial climate.”

“Do Your Own PR” provides readers with a complete A to Z of time-tested and cutting-edge publicity techniques to promote businesses, events, books, music, causes or anything else.

To those thinking such a book is entrepreneurial suicide, Paula asks them to take a long term view saying, “Once prospective clients see the impressive benefits of effective PR they’ll often seek out to improve their results by bringing in expert help anyway. In essence we’ll all be working with better educated, wealthier clients who value the service we provide.”

So, is her book a boon to businesses faced with dwindling or non-existent marketing budgets or a threat to the PR business? You’ll have to read it and make up your own mind!

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“Do Your Own PR: The A-Z of Gowing Your Business Through The Press, Networking & Social Media” ISBN: 1-905430-60-4 is available at Amazon and all good bookshops from May 2009
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ENDS

WORDCOUNT 309

NOTES FOR EDITORS/JOURNALISTS

IMAGES

Jacket artwork and author photos attached. For higher resolution images contact us at http://www.leanmarketingpress.com/contact

REVIEW COPY

Please eContact us at http://www.leanmarketingpress.com/contact to request a review copy of “Do Your Own PR”

COMPETITION PRIZE

If you’d like to offer your audience free copies of ‘Do Your Own PR’ as a competition prize along with a review then email us with your plans and we’ll do whatever we can to help: http://www.leanmarketingpress.com/contact

WEBSITE LINKS

Publisher’s Website:
http://www.leanmarketingpress.com

Author’s Website:
http://www.doyourownpr.com

Sales pages and book preview on Amazon:
http://www.amazon.co.uk/exec/obidos/ASIN/1905430604
http://www.amazon.com/dp/1905430604/ref=nosim

PRAISE FOR THE BOOK

“Paula has a gift for demystifying PR and making it easy-
peasy for anyone, even if the only thing you know about PR
is how to spell it!” AMANDA ALEXANDER, CORPORATE MOTHERS

“…packed full of practical, step-by-step activities for
anyone wanting to grow their business… also includes up to
the minute information to help you navigate the Internet and
make the most of social networking.” FIONA ROBYN, AUTHOR OF
‘THE LETTERS’

“This is un-put-downable for any business trying to
understand and keep up with PR in 21st century, just
fabulous!” LYNETTE ALLEN, AUTHOR OF ‘BEHIND WITH THE
MORTGAGE AND LIVING OFF PLASTIC’

“…lots of ideas and inspiration for ways [to] incorporate
social networking into [your] PR Plan… a must read.”
AMANDA O’TOOLE, CARBIS BAY HOLIDAYS

“…describes the tools, explains the processes and even
gives you the worst-case scenarios…” SUE DONNELLY,
AUTHOR OF ‘FEEL FAB AT 50’

“…an invaluable tool for businesses of any size. Large
company or small, big PR budget or no budget at all… tells
you everything you need to know – in plain English – about
raising your profile. Paula Gardner is doing herself and the
rest of the PR industry out of a job!” JAMIE OLIVER,
BUSINESS WRITER, THE TELEGRAPH & FINANCIAL TIMES

ARTICLES

Paula is an experienced PR professional and entrepreneur, with a wealth of content/experience on generating low-cost, high-impact publicity. She is always happy to provide free content in return for a “plug” for her books and is also available for exclusive commissions. Contact us at http://www.leanmarketingpress.com/contact for an introduction.

PAULA GARDNER

Paula Gardner is the founder of media coaching firm, www.DoYourOwnPR.com and author of two books including: “Get Noticed” (2004) and her latest title, “Do Your Own PR”

Before starting her own business she led a glamorous showbiz life working for a number of PR agencies that handled musicians and groups like George Michael and Bananarama, restaurants like Bill Wyman’s Sticky Fingers, along with video and film companies.

Paula says: “It was in that glam world that I cut my teeth in PR.”

She later decided to go it alone and start Paula Gardner Public Relations (later changing its name to Divine Publicity), working with everyone from top West End restaurants to local family businesses.

Funnily enough, the glamorous side decreased rapidly and she learnt, over the years, what it means to work hard to build up a company by working on long term press and publicity goals.

She also learnt how important it is to keep your own passion for your business alive, and how you can use that enthusiasm and spark to fire up the press, and communicate your story to the world.

Paula uses a combination of her PR skills and knowledge of running her own businesses to help start-ups, small businesses, authors and individuals to take control of their own publicity.

She has helped a huge range of clients including classic to high fashion, life coaches, restaurants, bars, hotels, recruitment agencies, business groups, life coaches, solicitors, accountants, computer software trainers, hypnotherapists, aromatherapists, independent financial advisors, web designers, authors, artists, dental and cosmetic surgery practices, and jewellers.

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