Mind Control for Fun & Profit

FOR IMMEDIATE RELEASE

Mind Control for Fun & Profit: Persuasion Skills Black Book

If you’re even slightly interested in becoming more persuasive, charismatic and confident when trying to get what you want then this new book, the ‘Persuasion Skills Black Book’ could be just the thing for you.

Written by a certified trainer of Neurolinguistic Programming (NLP for short) The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations.

Rintu Basu, director of Glasgow-based firm ‘The NLP Company’ and author says, “These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another.”

He continues, “I can get very excited when I think about the results people are likely to create using this material. If you spend a few minutes thinking about where, when and what results you are looking for I would guess you can get excited as well.”

So who could benefit from the mind-control patterns in this book? Here are a few examples:

• Managers: powerfully motivate your teams
• Leaders: inspire people to your vision
• Parents: protect and encourage your children
• Teachers: get your classes to commit to learning
• Coaches: build client confidence and commitment
• Sales Pros: obliterate objections and get to ‘yes’
• Marketers: boost your response with compelling copy
• Couples: strengthen and build your relationship
• Singles: attract and impress potential partners
• Employees: manage your boss and gain promotions
• Customers: get your complaints handled properly
• Service Staff: turn angry customers into best friends
• Job Seekers: ace interviews and win the job you want

In essence the little-known patterns and approaches Rintu shares can be used in all areas of your life to help you get more of what you want and less of what you don’t

If you think mind-control sounds unethical then Rintu has this advice, “What you do with these patterns is for you to decide. I will urge you to have good intent, leave people in a better place than you found them in and always work towards win/win situations. I don’t say this through any altruistic, tree hugging or saintly attitude. It simply makes sense. If you con, trick and force people against their will you will be caught out eventually. As a result you will lose credibility, trust and friendship.”

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“Persuasion Skills Black Book” ISBN 1-905430-54-X by Rintu Basu is available to buy from Amazon and all good bookshops

ENDS
385 Words

NOTES FOR EDITORS/JOURNALISTS

IMAGES

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REVIEW COPY

Please econtact us at http://www.leanmarketingpress.com/contact to request a review copy of “Persuasion Skills Black Book”

COMPETITION PRIZE

The ‘Persuasion Skills Black Book’ could make a great prize for your audience. Get in touch to discuss ways we can provide you with free books at http://www.leanmarketingpress.com/contact

WEBSITE LINKS

The NLP Company
http://www.thenlpcompany.com

Publisher’s Website
http://www.leanmarketingpress.com

Sales pages and book preview on Amazon:
http://www.amazon.co.uk/exec/obidos/ASIN/190543054X
http://www.amazon.com/dp/190543054X

PRAISE FOR RINTU’S BOOK

“Rintu’s masterful use of language is only surpassed by his
very clever way of making the complex very easy to
understand. It is a real pleasure to see such a difficult
subject broken down into simple, practical and usable
chunks. Beginners and experts alike will find this book
filled with useful information. The issue isn’t the
information but the results you get from using it and this
book makes it easy to get results.”
- Romilla Ready, Lead Author, NLP for Dummies & NLP Workbook
for Dummies

“I wish [this book was] around when I was doing my NLP
Training. I can’t believe that twenty minutes reading your
book put all my training in context so I can now easily use
[technique edited]. I finally have the confidence to
properly use hypnotic language in my presentations and with
my teams and the results are showing already.”
- Richard, Sales Manager, Master NLP Practitioner

“I have just read the [first pattern] of The Persuasion
Skills Black Book and thought it was excellent. I am amazed
at the insight required to write stuff like that. I will be
honoured to have you as my ‘NLP guru’ in the future. Now I
can’t wait to go out and try this technique out on my
patients and see the effects…”
- Dr Sri, NLP Newbie, Scotland 2007

“The results are undeniable… the economy being what it is
here in the U.S. and homeowners being very conservative
where I live… our company has had a difficult couple of
weeks. After employing [Rintu's] ideas I had a great week.
Four sales and four happy customers last week.”
- Travis, Sales Professional, Home Improvement Industry

“I started using the pattern in my calls on Friday afternoon
and I closed more deals in that one afternoon than I would
usually in 3 days, and Fridays are usually a slow day. I
wasn’t expecting instant results! It’s great how you use
examples and illustrations as well as sneaking all the
patterns into your writing. Everyone would do better to
understand persuasion skills this way, but I am glad they
don’t or I’d be out of a job.”
- Jamie, Sales Professional

“Rintu demonstrates by his writing that he walks what he
talks… what he demonstrates is actually his deep
understanding and mastery of the mind rather than the use of
language alone… I feel compelled to read on and on, not,
because of the hypnotic language pattern but because it is a
real pleasure to keep reading and learning from Rintu. I
have actually read a dozen books on NLP (in English or
Chinese) and none of them (I mean on the topic of hypnotic
language pattern) comes near to this. The first 24 pages
already worth the price of the whole book.”
- Liu Yui Kai, Physician, Hong Kong

“In Persuasion Skills Black Book Rintu Basu has created a
practical guide to learning persuasion skills that you can
use every day in the real world. I found the most value in
the fact that Rintu actually demonstrates the patterns as
you read, then describes several examples and finally
reveals, step-by-step, how to create your own ’short, snappy
and usable’ language patterns that get you the persuasive
results you want.”
- Colin G Smith, Master NLP Practitioner, author of
‘The NLP ToolBox’ and ‘The Half Second Rule’

ARTICLES

Rintu is an expert on influence, persuasion and compliance and is happy to provide free content in return for a “plug”
for his book. contact us at http://www.leanmarketingpress.com/contact with your ideas. For exclusive features or to secure Rintu as a regular columnist a fee may be required. Contact us at http://www.leanmarketingpress.com/contact and we’ll be happy to make an introduction.

ABOUT RINTU BASU

As an NLP Training Consultant and Coach Rintu Basu specialises in developing people and businesses to maximise their performance in any area. He has developed and trained strategies in many diverse subjects from sales and business development to learning musical instruments and playing winning poker.

Rintu has spent the last fifteen years training hard nosed, practical and often cynical people in communications skills, hypnosis and NLP. Having a pragmatic engineering background as well a broad base of experience in business he has a unique slant on personal development.

Rintu has developed a methodology for taking NLP hypnotic language patterns and using them in real world settings to help people get what they want out of life. As well as running certified NLP courses and maintaining an exclusive
coaching practice Rintu is delivering persuasion skills courses based on his individual perspective on the use of hypnotic language patterns. Learn more at: www.thenlpcompany.com

If you’d like to interview Rintu or get his opinion for a feature then contact us at http://www.leanmarketingpress.com/contact

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