Is Mass Redundancy Potential Suicide for Businesses?

FOR IMMEDIATE RELEASE

Is Mass Redundancy Really The Only Choice During A Financial Down-Turn or Is It Just Corporate Suicide?

Lancashire-based management consultant, Bay Jordan, says redundancy is a very short-sighted answer to the current financial woes of many big businesses.

Bay, who has just launched the third edition of his provocative management book, ‘Lean Organisations Need FAT People’ says, “It is understandable that workforce cuts are the first answer when business deteriorates, as the wage bill is usually any company’s largest single expense, and thus the most obvious target. Yet, I would argue that by cutting people a company may actually be slashing its own throat.”

He continues, “Looking at people solely as costs is dangerous and ignores both the investment already made in people and their potential to contribute in the future. The 5 consistent challenges facing competitive businesses today are:

• Innovation
• Customer service
• Employee engagement
• Productivity
• Retention

All are people centric. Thus ‘reducing headcount’ inevitably sabotages a business’s long-term competitive capability. In a highly competitive global economy this could be fatal. Particularly when, with some clever accounting and the right attitude, many jobs can be saved and a company’s fortunes turned around.”

‘Lean Organisations Need FAT People: How to Grow your Human Assets’, calls for organisations to go beyond the cliché that people are assets and to actually treat them as such, before it’s too late.

This third edition has been updated with three new chapters providing examples and further guidance to enable forward-thinking leaders to see how this could be done and so recruit, retain and gain bottom-line benefit from engaging the right people.

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“Lean Organisations Need FAT People – How To Grow Your Human Assets” by Bay Jordan ISBN: 1-905430-58-2 is available at Amazon and all good bookshops now.
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ENDS

WORDCOUNT 253

NOTES FOR EDITORS/JOURNALISTS

IMAGES

Jacket artwork and author photos attached. For higher resolution images contact us at http://www.leanmarketingpress.com/contact

REVIEW COPY

Please contact us at http://www.leanmarketingpress.com/contact to request a review copy of “Lean Organisations Need FAT People – How To Grow Your Human Assets”

COMPETITION PRIZE

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WEBSITE LINKS

Publisher’s Website:
http://www.leanmarketingpress.com

Author’s Websites & Blog:
http://www.leanorganisations.com
http://www.afeelingofworth.com
http://www.zealise.com

Sales pages and book preview on Amazon:
http://www.amazon.co.uk/exec/obidos/ASIN/1905430582
http://www.amazon.com/dp/1905430582/ref=nosim

BAY JORDAN

Bay Jordan has proven himself as a manager and a leader in Southern Africa, Canada, and the UK. He attributes his career successes to an ability to help people recognise what needs to be done and then allowing them to get on and do it as they see best.

Early in his management career he was surprised when his manager fed back as a negative the comment that, “Your people are better than you!” Having personally recruited and retained his team, Bay considered this to be a great compliment. In fact, after learning that he shared his philosophy with Andrew Carnegie who wanted to put on his gravestone,”Here lies a man who knew how to put into his service more able men than he was himself,” he still considers the compliment to be one of the greatest he has received.

Unfortunately, even today, his former manager’s attitude prevails and is symptomatic of a prescriptive management style that inhibits performance and effective teamwork in most organisations. In this book! he explains the problem and shares ideas about creating the co-operation that will make any organisation more effective.

To interview Bay or to get his expert opinion contact us at http://www.leanmarketingpress.com/contact and we’ll make an introduction.

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