How cheese farms, basketball, First Direct and the Ford Fiesta are thriving in lean times

FOR IMMEDIATE RELEASE

What do The Ford Motor Company, First Direct, Shaquille O’Neal, and a 100-year old Cheese Farm have in common?

It’s something called PING. They’re all growing their businesses by integrating social media with traditional marketing and publicity  to connect with their audience in new ways and generate low-cost publicity on a massive scale.

The concept of PING was coined by Media Coach Alan Stevens, a  veteran of over 2,000 radio and TV interviews. He spoke to these social media pioneers for his new book, “PING” and says, “When you dig beneath the surface of some of these successful campaigns you quickly realise that getting this kind of reach with advertising or PR alone would have cost an absolute fortune. But in every case these
pioneers have achieved the impossible with a relatively tiny budget to turbo charge more traditional media approaches. It’s a whole new approach to Marketing and PR – I call it “PING”
So, does “Social Media” spell the end for Public Relations, Advertising and Marketing as we know it?

Alan says not, “The key thing here is to use what’s proven and add a powerful social element to help customers to engage with and become part of your brand. Whether you’re running a university, charity, small business or global orgnisation, it’s important to use what works best and be willing to employ new methods that have a huge positive impact on your brand profile and bottom line”

He adds, “Social media can be used with powerful measuring software so you can see if what you’re doing has an impact more quickly and more directly than with other – longer-term campaigns. Even as a testing ground to gauge customer responsiveness, social media could transform your fortunes and help you home in on what’s going to work for more traditional campaigns.”

Alan’s book is entitled, “PING: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits” In it, he shares hard-won tips, tactics and advice on combining Social Media and Traditional Media to effectively raise your personal and business profile regardless of your marketing budget.

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“Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits” ISBN 1-905430-70-1 by Alan Stevens is available to buy from Amazon and all good bookshops now.

ENDS
335 Words

WEBSITE LINKS

Author’s Website
http://www.mediacoach.co.uk
http://www.alanstevens.net

Publisher’s Websites
http://www.leanmarketingpress.com
http://www.bookshaker.com

Sales pages and book preview on Amazon:
http://www.amazon.co.uk/exec/obidos/ASIN/1905430701
http://www.amazon.com/dp/1905430701

PRAISE FOR PING

“The notion of integrating PR – with social media and marketing – is more prevalent now than ever. A disconnect between departments or functions can spell disaster for companies, and Alan understands that perfectly. Alan provides some concrete examples of companies that are doing it well and some guideposts for those looking to embark upon the process.”
Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company

“I love this book, and I’ll be recommending it to all my clients! Alan clearly knows what he’s talking about; he tells the behind-the-scenes truth about what journalists want, and he offers practical, common-sense tips, principles and case studies that any business anywhere in the world is sure to benefit from.”
Kay Ross, a Hong Kong-based marketing consultant/coach, editor and former journalist at the South China Morning Post, www.kayross.com

“It’s brilliant! Page after page packed with useful information on how to promote your business effectively. it will become a must-have for anybody looking to get the best out of the media for their business.”
Carole Clayton, Owner, The Rural Meeting Place www.theruralmeetingplace.com

“Alan gets it. The book does a great job of demonstrating how to evolve traditional PR and marketing strategies to comply with the digital world.”
Amy Martin, Director, Digital Royalty, Phoenix Arizona, www.thedigitalroyalty.com

“Ping is a book any business; whether small or large; or any person will find useful. Whether you are savvy with social media or just starting out; the case studies and features in the book will be useful and of value to any reader.”
Cole Imperi, Creative Director, Doth Brands, www.coleimperi.com

“Alan demystifies and simplifies the whole industry of public relations and social media with a simple step by step process.”
Fred Shadian, Nutritional Microscopist, www.fredshadian.com

“This is a ‘must have’ guide and reference book for those companies looking for practical advice on an integrated PR approach. An enjoyable read and highly recommended.”
Julia Payne Co-Founder Incisive Edge, www.incisive-edge.com

“This is an enjoyable and easy to read, concise and comprehensive, strategic and simple, plus timeless and up to the minute guide for building your brand and its relationships with clients and broader community through all the media. Decades of experience in a potent package.”
Robin Wheeler, Transformation Specialist and Author of the INSIGHTS series of books, www.bentrepreneuring.com

“Many organisations want to build visibility for their business with the media, and increasingly are turning to social media from Twitter to YouTube, from blogs to Facebook to bring their message to potential customers and stakeholders. These are free or low cost to implement (though they do require investment of time to get real benefit from these platforms). However with this mad dash
for the mouse, many business owners are forgetting the benefit of integrating their online communications with their overall communications plan. Media Coach and UK communications expert, Alan Stevens, provides guidance in his new book in how to ensure your PR and communications plan incorporates traditional and new media. It’s accessible and practical, so if you are looking for guidance in how to
create a comprehensive PR campaign, make sure you read and put into practice Alan’s advice.”
Krishna De, CEO of Biz Growth Media, a digital marketing and social media agency, www.bizgrowthnews.com

“It’s great. I like the easy bite-sized pieces. The advice on traditional media is very useful – many people are daunted by the prospect of contacting journalists, etc, so insider tips on how to approach print, TV and radio coverage are invaluable. The social media advice is also very helpful- it’s easy to get submerged by Twitter/Facebook etc. and these guidelines offer a sensible, and level-headed, way of looking at it. With all the buzz about social and viral marketing at the moment, it’s sometimes difficult to know where to turn!”
Carolyn Bennett, Marketing Director, Chalets Direct www.chaletsdirect.com

“I Really liked this book; thorough, direct and very little fat on the bone.  And very useful indeed. As I intimated on the phone, it’s discovering what you didn’t know that’s often key. And your advice certainly compelled me, as a result, to read on and pick up some pretty invaluable tips and tricks.”
Jeremy Kay, Director, Nowhouse www.nowhouse.tv

“Alan is a master at simplifying the complicated for what seems daunting to many of us. The book is easy to understand and the various tasks interesting and doable.”
Susan Luke, International Speaker and Corporate Mythologist, www.susanluke.com

“This is an excellent book both as a reference guide and also real life examples to illustrate the beneficial outcomes.  Wish it had been available when I started my business two years’ ago – I would say that it is an essential read for anyone starting up a business who wants to get noticed and formulate an integrated media strategy.”
Yvonne Goodwin, Managing Director, Yvonne Goodwin Wealth Management, www.yvonnegoodwin.co.uk

“I love it! For me it took away the need to go on all those ‘teach yourself PR’ courses with the added bonus of learning about applying the principles to new social media.”
Amanda Brown, PR and Communications Director, First Direct, www.firstdirect.com

ARTICLES

Alan is an expert on media (including social media) public relations and is happy to provide free content in return for a “plug” for his book. Contact the author at mailto:press@bookshaker.com with your ideas. For exclusive features or to secure Alan as a regular columnist a fee may be required. Email us at mailto:press@bookshaker.com and we’ll be happy to make an introduction.

ABOUT THE AUTHOR

ALAN STEVENS has been both a TV presenter and expert interviewee notching up over 2,000 radio and TV interviews on BBC TV News, Sky News, Radio 4 and Radio 5 Live as well as in every ITV region. He is President-Elect of the Global Speakers Federation As Director of MediaCoach Alan provides media coaching, crisis management and communication training. In 2006, The Independent listed him alongside Max Clifford as “one of the UK’s top ten media experts”. Learn more at www.mediacoach.co.uk

If you’d like to interview Alan Stevens, get his opinions for a feature or book him to speak then email: mailto:press@bookshaker.com or call the author’s office on +44 (0)20 8220 6919 (UK) | +1 (831) 706 2406 (USA) or Mobile 07986 852621

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