“All Buyers Are Liars!” Declares Ex-Elite Car Salesman As He Shares All In His Controversial New Book

PRESS RELEASE

If the title is anything to go by then Scott Owen’s new book is sure to get a few backs up. But when you begin to read between the lines you can’t help agree, though grudgingly, that what he’s saying makes a lot of sense.

Rather than negatively attacking savvy customers who feel justified in telling a few fibs to a sales person – universally believed to be the most dishonest people in existence – he uses the fact that buyers are already afraid of being taken, quite literally, for a ride to help make important points to would-be sales superstars.

Once it is established that most buyers think they’re in for a fight he guides the reader to aim for a win-win and disarm potentially competitive buyers from the outset.

Scott, whose selling history reads like a who’s who of the top motor manufacturers in the world, says: “While the main thrust of the book is helping sales professionals improve their results there’s no denying that switched-on car buyers will be purchasing this book to get the inside scoop on the forecourt tactics employed by the most persuasive sales people on the planet.”

As you’d expect, the book doesn’t pull its punches and covers all kinds of subjects, such as: Forecourt Politics, Management Styles, Covert Lie Detection and A Handy Buyer’s Guide too.

To see how Scott can help you or your business, you can contact him on 01472 822184, or through his website www.allbuyersareliars.co.uk.

“All Buyers Are Liars: Exposing The Closely Guarded Secrets of Elite Car Sales Professionals” by Scott Owen ISBN:
1-905430-66-3 is available now from Amazon and all good bookshops.

WEBSITE LINKS
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Author’s Blog:
http://www.allbuyersareliars.co.uk

Publisher’s Website:
http://www.leanmarketingpress.com

Amazon Sales Pages and Previews:
http://www.amazon.co.uk/exec/obidos/ASIN/1905430663
http://www.amazon.com/dp/1905430663/ref=nosim

PRAISE FOR THE BOOK

“All Buyers Are Liars works so well because it sticks two fingers up at the politically correct brigade to lay bare what really happens in the car sales business – whether we like it or not. This book isn’t really about the integrity of sales professionals or whether car buyers are, in fact, liars. It’s about what separates the truly successful sales people from the rest – including the good stuff, that makes customers love them, and the subtle tricks, that ensure they get the sale, too. Although the author draws on his extensive experience in car sales many of these insider secrets will be just as valuable in any sales scenario. So whether you’re a buyer who wants to be one step ahead the next time you’re thinking of buying a new car or whether you’re a sales professional looking for an edge, this book is definitely worth your time.”
Rintu Basu, NLP Trainer and Bestselling author of The Persuasion Skills Black Book, www.thenlpcompany.com

“This book isn’t just about selling cars, it’s also about ethics, customer care, career management and a whole lot more. Whatever side of the negotiation you find yourself on – whether as a sales professional or a buyer – this book lays out a complete sales roadmap that makes it easier to succeed. All Buyers Are Liars isn’t for the faint hearted and belongs in the library of every self respecting sales pro – whatever field you’re in.”
Simon Hazeldine, Bestselling author of Bare Knuckle Selling & Bare Knuckle Negotiating, www.simonhazeldine.com

“The simple act of buying a car can often seem like a no-holds barred fight. I’ve met plenty of salesmen in my time who will go to almost any lengths to get the sale. Often though, the customer is just as bad: lying, nit-picking and generally treating the sales professional with contempt from the start. But, there is a better way. This book lays out the good, the bad and the ugly of the car selling business to share the secrets of truly successful car salesmen and women. What’s more, as a buyer you’ll learn all their tricks so you can use this as your own personal self-defence bible, next time you’re on the forecourt. Having bought a Mercedes myself from the author a few years ago, I can vouch that despite the provocative title, he’ll show would-be persuasion professionals the right way to win the sale while delighting the customer.”
Ian ‘The Machine’ Freeman, MMA Fighter, British Cage Rage Light Heavyweight Champion and Author of Cage Fighter: The True Story of Ian ‘The Machine’ Freeman

ARTICLES

Scott Owen is an experienced sales professional and an entertaining speaker with a wealth of experience in the car sales business. He is always happy to provide free content in return for a “plug” for his book and is also available for exclusive commissions:
Web: http://www.leanmarketingpress.com/contact

THE AUTHOR

A successful car sales professional who has worked with Peugeot, Mazda, Mitsubishi, Renault, Mercedes-Benz, Volkswagen and BMW, Scott Owen is now a sales consultant and author. By revealing the cutting-edge tactics, sales mindset and persuasive tricks employed in the car sales trade today Scott aims to educate both the seller and buyer on a proven structure for creating win-wins. Learn more at:
www.allbuyersareliars.co.uk

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