Today’s Female Entrepreneur – Do You Recognise Her?

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Resource Box: Sue Stockdale at BookShaker.com

Today’s Female Entrepreneur – Do You Recognize Her?

- By Sue Stockdale

(c) Sue Stockdale. All Rights Reserved.
http://www.missionpossible.co.uk

How would you describe today’s woman entrepreneur? Is she
a focused individual driven to work all hours in the pursuit
of profit? Or is she a woman who wants a lifestyle business
with the minimum of stress?

There has been a lot of research into the characteristics of
women entrepreneurs. This research has been borne out by
the interviews I carried out with ten of today’s leading
female entrepreneurs in the UK. These women include
Michelle Mone, creator of the ultimo bra and Penny Streeter
OBE, Founder of Ambition 24 Hours recognized as the fastest
growing unquoted UK company in 2002.

It shows that today’s woman will have a strong need for
achievement and a passion for her product or service. She
will have carried out some research into her market but also
relies on intuition and her existing business knowledge to
judge whether her business idea is likely to be viable.

She is also driven by the need for autonomy. A confident,
focused individual with self-belief and tenacity, today’s
woman entrepreneur has a clear vision of what she wants to
achieve and strong personal values by which to drive the
business. These values are founded on respect, integrity,
ethics, honesty and a passion for excellence.

Whilst she will encounter challenges on the way, including
access to finance and balancing work and life requirements;
her determination and tenacity to succeed will shine
through.

She will lead her business in a manner that promotes genuine
concern for others, team-working and openness. Amongst her
measures of success are interaction with people and helping
others and she is open to sharing her learning and
experience.

This profile applies to both women who are growing large
businesses and also those who are running lifestyle
businesses. So do you agree with this description? Do you
know women who have these characteristics or maybe different
qualities and are equally successful?

How do you match up?

Sue Stockdale is a motivational speaker, successful
business woman and record breaking explorer.
Buy her latest book, “Secrets of Successful
Women Entrepreneurs” at BookShaker.com ==>
http://www.bookshaker.com/product_info.php?products_id=111

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