The Magic Negotiation Formula and Why it Works

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Resource Box: Bare Knuckle Selling / Bare Knuckle Negotiating

“The Magic Negotiation Formula and Why it Works”

- by Simon Hazeldine (MSc FInstSMM)
The “Bare Knuckle” Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

Selling can be defined as convincing people that they should
purchase your product.

Negotiation is agreeing the terms upon which the purchase
will take place. If you want to be a master persuader then
you must master both. A highly effective negotiation tactic
(that I call “The Magic Negotiation Formula” that you can
use to hone your negotiation skill is the Conditional
Proposal.

When negotiating always make your proposals conditional.
Use the “IF YOU… THEN I” format.

E.g. “If you agree to a two year contract, then I will
review our discount position.

This makes it clear to the other party that you will only
make the concession if they meet to condition you have
proposed. It is good practice in negotiation to give to get.

It is bad practice to give anything away without getting
something in return! Use the “If You… Then I” magic
negotiation formula to get better results.

Simon Hazeldine is the author of the bestselling books
Bare Knuckle Selling (foreword by Joe Vitale) and
Bare Knuckle Negotiating (foreword by Duncan Banatyne)
http://www.bookshaker.com/articles.php?authors_id=20

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