How You Can Have It All: Women Entrepreneurs

August 21, 2009 in Articles by article-admin | No comments

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Resource Box: Sue Stockdale at BookShaker.com

“How You Can Have It All: The Holistic Approach to Business”

- by Sue Stockdale

Today’s female entrepreneurs are changing the way we think
about business. Traditional measures of entrepreneurial
success, of power, financial success and status are being
overtaken by a more holistic approach which includes a focus
on interaction with people and helping others.

Women predominantly believe that success is more about
having control over their own destinies, building ongoing
relationships with clients and self-fulfillment. Financial
success is still important, but they are working in a more
holistic way to achieve this outcome.

It is acknowledged that women and men approach the task of
running a business differently. For men being an
entrepreneur is a business strategy, and for women it’s a
life strategy.

Women tend to want to minimize conflict between work and
home life and therefore strive to achieve flexibility.
According to recent research, women reported that when the
balance was skewed mainly towards work, they came home too
tired for any other activities and had difficulty relaxing.
Those who achieved business success based on their own terms
also reported greater satisfaction with their home life.

Women also develop this holistic approach by creating a
business culture that incorporates their own values and
approach to life. In “Secrets of Successful Women
Entrepreneurs” Geetie Singh, founder of the world’s first
certified organic gastro pub explains that she came up with
this idea when she got fed up going out to eat and not being
able to find anywhere that offered organic food. She decided
to set up a gastro pub that would be organic and enable her
to live up to her ethical values.

Following Margaret Heffernan’s article in Fast Company
magazine describing a women’s need for honesty in business,
she was bombarded by responses from women who supported her
view. She explored it further and realized that honesty is
part of a woman’s need to share and that when women
experienced the corporate male-dominated culture of not
being open and not giving away information for free it did
not sit comfortably with their values.

Therefore would-be entrepreneurs need role models who adopt
a holistic approach to business in order to understand how
it is possible to have it all – to be your self and run a
successful business.

Talk show host Oprah Winfrey, who runs a $1 billion empire,
is a good example. She sees herself not as a successful
businesswoman but as someone who is helping to educate
others to be all they can be. Her business is “being
herself” and the activities she gets involved in are those
that she is personally passionate about rather than those that
are most profitable. Ironically, they do bring in massive
revenues. Food for thought!
Sue Stockdale is a motivational speaker, successful
business woman and record breaking explorer.
Buy her latest book, “Secrets of Successful
Women Entrepreneurs” at BookShaker.com ==>
http://www.bookshaker.com/product_info.php?products_id=111

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