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Resource Box: MediaMasters

“7 Ways To Be A Media Master”

by Alan Stevens & Jeremy Nicholas

(c) Alan Stevens. All Rights Reserved.

A very effective way of promoting your business is to appear
on radio or television, or to be quoted in a magazine or
newspaper. However, many business owners fear the media,
thinking that they will be interrogated by someone like
Jeremy Paxman. Nothing could be further from the truth
(including actually being questioned by Jeremy Paxman).

In a new book, MediaMasters, Alan Stevens and Jeremy
Nicholas have interviewed many of the top media performers
in the UK, to find out top tips that anyone can use. Here’s
a collection of seven of them, to give you an idea of how
you can become a MediaMaster yourself.

Former paralympic athlete Dame Tanni Grey-Thompson says “You
are usually asked the same old questions, time and time
again.” Her recommendation? “Practise your answers and make
sure you get better over time”

George Galloway MP agrees. He doesn’t believe in being
diverted by inconveniences like interviewer’s questions. He
says “You should say what you want to say. If it’s a good
point, repeat it.” Exactly. You should say what you want to
say.

Comedy performer Phill Jupitus urges caution when making
comments in jest, advising “They may not look good when
printed in black and white and attributed to you. Always
speak the truth, except in wedding speeches when diplomacy
is more important.” How true that is.

The creators and writers of the “Alex” cartoons, Charles
Peattie and Russell Taylor, also use humour, but emphasise
brevity too. They say “We can create a story for Alex in
just four frames of a cartoon, with a joke to end, so surely
you can trim your message a bit?”

Turning to TV skills, Michael Parkinson tells you to
befriend the camera. His best advice? “When you are talking
on camera, imagine you are chatting to a family member or
close friend”. It certainly worked for him with his relaxed
interviewing style being much imitated.

From the late Brian Clough comes great advice about
soundbites. “If you think of a killer phrase that sums up
your story, the media will swoop on it like vultures. Keep
them fed and you’ll keep them at arm’s length with you in
control.”

Lastly, novelist Fay Weldon gives some great advice about
writing articles. She says “I don’t believe in sitting
staring at a blank page for ages. Write first, think
afterwards and analyse later”

~~~

Sounds simple, doesn’t it? That’s because it is. It’s all
about preparation and confidence. There’s plenty more advice
from the other MediaMasters in the book too (ISBN 1-905430-
61-2), which is available from Amazon, or the authors’
websites at www.mediacoach.co.uk or
www.jeremynicholas.co.uk.

~~~

MediaMasters features insider secrets from: Terry Wogan,
Phill Jupitus, Michael Parkinson, Uri Geller, Brian Clough,
Will Carling, Dame Tanni Grey-Thompson, Gered Mankowitz,
Neil Mullarkey, Rebecca Adlington, Michael Aspel,Dee
Caffari, George Galloway and Hugh Pym. Get it at…
(UK) http://www.amazon.co.uk/exec/obidos/ASIN/1905430612
(INT) http://www.amazon.com/dp/1905430612/ref=nosim

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