Press

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If you think self-help is for girls and sissy-boys then all that is about to change with the launch of a new self-help book written by a football loving Anglo- Italian for other football loving blokes.

Renato Fantoni, London-based executive coach and football afficionado, asks, “Have you ever wondered why, when people try to talk to you about ‘personal stuff’, work or feelings you just switch off? Yet, down the pub, when you’re talking with your mates about football, you suddenly becomes animated and interested? The reason is that football is a common denominator that acts like a language connecting millions of people around the world. In addition, it links directly into our emotions and touches its fans like nothing else.”
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What do The Ford Motor Company, First Direct, Shaquille O’Neal, and a 100-year old Cheese Farm have in common?

It’s something called PING. They’re all growing their businesses by integrating social media with traditional marketing and publicity  to connect with their audience in new ways and generate low-cost publicity on a massive scale.
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PRESS RELEASE

If the title is anything to go by then Scott Owen’s new book is sure to get a few backs up. But when you begin to read between the lines you can’t help agree, though grudgingly, that what he’s saying makes a lot of sense.

Rather than negatively attacking savvy customers who feel justified in telling a few fibs to a sales person – universally believed to be the most dishonest people in existence – he uses the fact that buyers are already afraid of being taken, quite literally, for a ride to help make important points to would-be sales superstars.

Once it is established that most buyers think they’re in for a fight he guides the reader to aim for a win-win and disarm potentially competitive buyers from the outset.

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What started out as the personal diary of a twenty-three-year-old, who decided to leave the UK for a new life on the sunny Costa del Sol, has turned into a publishing phenomenon when her book, “Sol Searching” was discovered by independent publisher Native Spain.

Keidi Keating, originally from the UK but now living in the Axarquia region on the Costa del Sol, decided to self-publish her revealing and hilarious dramatised-biography and was quickly discovered by fellow expat, Debbie Jenkins, who was keen to publish the book under her NativeSpain.com imprint.

Debbie says, “Keidi’s book is a perfect fit for our NativeSpain brand which sets out to inform and entertain expats and would-be expats about the challenges and joys of making a new life in Spain. What makes Keidi’s book unique is that it also hits a younger audience. It’s a bit like Bridget Jones in the sun!”

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Surrey-based author, poet and writer’s mentor, Tom Evans, has just published a new book to help struggling writers reconnect with their creative flow and put an end to writer’s block for good.

Tom, who has been successfully unblocking writers for over three years, says, “There are already plenty of books out there offering the same old advice, like ‘go for a walk’ or do some word association.

“The reality is that writer’s block is often the symptom of other ‘life blocks’ that need to be cleared. I see the writing of a book as a great way to learn, evolve and remove barriers that are holding authors back elsewhere in their lives.

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Murcia and Alicante have seen huge growth in the golf industry over the last 10 years and French Production Company, ‘Les Films D’ICI’ will be reviewing the huge impact that this growth has had on these two neighbouring regions of Spain.

One of the local experts being interviewed as part of this ‘golfumentary’ is Torrevieja-based golf-columnist, coach and author Michael Probert who wrote a book earlier this year entitled, ‘The Golfing Guide to Murcia’.

Michael says, “Some 20 years ago there were only 3 golf course in total but the golf craze has resulted with 16 courses in Murcia and 18 in Alicante with significantly more currently under construction.”

Michael Probert is considered by many to be a local expert in the golf industry in the area and has been asked to take a pivotal role in the filming of the documentary which begins in September.

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photo by iconolatry (c)

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At Last Some Valuable Jargon Free Career Advice

Wendy Dashwood-Quick, Personal Development and Executive Coach from Essex has just published her first book “Discover Yourself On the Yellow Brick Road – 7 Core Principles of Career Success” which has received some excellent reviews.

The book is a fusion of fiction and self help and tells the story of three modern day heroes on their search for personal and professional fulfilment.  The book provides a wealth of tools tips and strategies for anyone currently overwhelmed by change, who needs some strategies to help them thrive and carve out a meaningful career path for themselves.

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What Brian Clough Could Teach Today’s TV Performers… 7 Insider Tips from Famous Media Masters

The late Brian Clough had great advice about sound bites. “If you think of a killer phrase that sums up your story, the media will swoop on it like vultures. Keep them fed and you’ll keep them at arm’s length with you in control.” If only media interviewees today knew that.

In a new book, MediaMasters, Alan Stevens and Jeremy Nicholas have interviewed many of the top media performers in the UK, to find out top tips that anyone can use. Here’s a collection of six more of them:

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Mind Control for Fun & Profit: Persuasion Skills Black Book

If you’re even slightly interested in becoming more persuasive, charismatic and confident when trying to get what you want then this new book, the ‘Persuasion Skills Black Book’ could be just the thing for you.

Written by a certified trainer of Neurolinguistic Programming (NLP for short) The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations.
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Are You Suffering From The “Corporate Condition”? New Book Gives Relief To Stressed Professionals

Do you sometimes dread going to work because you feel overworked and unappreciated? Are you stressed and exhausted? Bored and frustrated? Have you ever noticed that you are so terrified of losing your job (or your business) that your relationship with your company is not that different from that of a wage-slave? Do you sometimes feel as if you leave behind the ‘real’ you when you enter the workplace?

If you answered yes to any of the above then you could be suffering from the “Corporate Condition” described in Shilpa Unalkat’s new book entitled “Business Head, Spiritual Heart”

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