This year, Joe and I will be at the London Book Fair. So if you want to meet up, grab a coffee, or just say “Hi” let us know in the comments below.
Debs
DATES: 19th – 21st April 2010
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Author, Mike Harling, has written this guest article for your enjoyment.
Another Kindness of Strangers Tour milestone: I’m in Murcia, Spain, courtesy of my publisher, Debs Jenkins of Lean Marketing Press. It’s the first visit to a country that is not the US or the UK, but it won’t be the last.
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Book Fair Virgins (Good, Bad, Worth It?)
How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book Fair
Will I Go To A Book Fair Again?
Yes. Enough said!
My Favourite Bits
- Meeting other publishers – this was by far the best part of the fair for me. It can get quite lonely when you’re running a small business. I’m sure I’ll remain firm friends with all of the small / medium size publishers on the IPG stand that I had the pleasure of meeting.
- Meeting the scary buyers – and realising they are only human (well most of them) and that even if they don’t like your titles it doesn’t mean they’re bad, just not right for them! Read the rest of this entry »
Book Fair Virgins (Useful Stuff for Publishers)
How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book Fair
So What Did I Learn?
Debbie Jenkins in Spanish Embassy in London with Shirley
- That the Spanish Ambassador is watching The Pirates of The Caribbean DVD.
- That 3 bottles of Spanish Embassy champagne on top of a concoction of painkillers isn’t good for you.
- That Al Murray (the Pub Landlord) is married.
Seriously, here are a few specific things I learnt at the 2009 London Book Fair, that might help you…
Book Fair Virgins (When You’re There!)
How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book Fair
At The London Book Fair
The week before the fair I was involved in a minor car crash, which meant I had to wear a neck brace and take a concoction of fairly strong and possibly hallucinogenic (was Paul Daniels really there?) painkillers during the fair itself.
Now whilst this meant I was quite unforgettable (short, blonde and wearing a neck brace tends to get your remembered) I was also a little spaced out. Perhaps next year I’ll just go for a pirate’s eye patch!
Anyway – here are my tips for when you’re there!
Book Fair Virgins (Before You Go)
How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book Fair
The London Book Fair 2009 was my first time.
Of course, I knew the bigger publishers went to the fair. And I knew that all the suppliers would exhibit at the fair. And from all accounts, the scary buyers from bookshops would be there too! But would my small publishing business gain any benefit from exhibiting there?
Being a Lean Marketer exhibitions are usually way down on my list of marketing activities, often consigned to the “waste money” category of recreational marketing. So to make it into a “must do” activity I needed to do some thinking and planning.
I had goals for this fair – I wanted…
I’ll be at the LBF this year with a few of our authors. If you want to come along and say “hi”, we’ll be on stands J200 & J205 – right close to the main entrance of the main hall. If you’re planning to come let us know by posting a comment below.
The dates are 20th – 22nd April 2009.
Debs
Joanne Morley and Siobhan Lees are officially launching their new book “The Brighter Marketing Bible for Small Businesses” today and are giving away 10 bonus ebooks to celebrate. Not only that but when you buy the book within the next 24 hours you’ll also be entered to win a one-to-one marketing workshop with the authors worth over £1,000.
The book is already attracting great praise on Amazon and it’s packed with useful tips, advice and ideas for marketing any small business. Take a look at the list of freebies you’ll get here… www.brightermarketing.com/bonus.html
The launch celebration will only run for one day though, so follow the instructions below now to secure your freebies and place in the draw:
- Buy the book here… (delivery is free to the UK)
- Once you’ve done that visit this page and enter your Amazon order number, email address and the special password “bonustime” to download these ten amazing bonuses with a combined value of over £100
- Keep an eye on your inbox to see if you won a free 1-to-1 consultation with the authors. They’ll be doing the draw within 24 hours which is why this offer is time-limited so you’ll know within 48 hours of buying the book if you won.
I chose to publish Joanne and Siobhan’s book personally and am sure you’ll benefit from their advice which is why I can recommend you buy it now.
Important: If you receive an email about this more than once then congratulations – you must be well connected! You see, the authors have asked a few of their other trusted friends and colleagues to spread the word too so, if you see this email once, twice or more it just means your networking in the right circles!
Some useful dates (courtesy of Foresight) that might trigger ideas for press releases!
TIPS for authors making a submission
1. Don’t tell us your book is for everyone or anyone – we can’t market a book to everyone!
Along with this we don’t want to hear phrases like “This book is for…
… all business owners
… everyone who wants to get ahead in life
… anyone who wants to be happy
… anyone between the ages of 25 and 65
… kids
… parents of kids
… anyone who was ever a kid
I think you get our point.
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