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Author, Mike Harling, has written this guest article for your enjoyment.
Another Kindness of Strangers Tour milestone: I’m in Murcia, Spain, courtesy of my publisher, Debs Jenkins of Lean Marketing Press. It’s the first visit to a country that is not the US or the UK, but it won’t be the last.
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Yes. Enough said!
Debbie Jenkins in Spanish Embassy in London with Shirley
Seriously, here are a few specific things I learnt at the 2009 London Book Fair, that might help you…
The week before the fair I was involved in a minor car crash, which meant I had to wear a neck brace and take a concoction of fairly strong and possibly hallucinogenic (was Paul Daniels really there?) painkillers during the fair itself.
Now whilst this meant I was quite unforgettable (short, blonde and wearing a neck brace tends to get your remembered) I was also a little spaced out. Perhaps next year I’ll just go for a pirate’s eye patch!
Anyway – here are my tips for when you’re there!
How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book FairThe London Book Fair 2009 was my first time.
Of course, I knew the bigger publishers went to the fair. And I knew that all the suppliers would exhibit at the fair. And from all accounts, the scary buyers from bookshops would be there too! But would my small publishing business gain any benefit from exhibiting there?
Being a Lean Marketer exhibitions are usually way down on my list of marketing activities, often consigned to the “waste money” category of recreational marketing. So to make it into a “must do” activity I needed to do some thinking and planning.
I had goals for this fair – I wanted…
I’ll be at the LBF this year with a few of our authors. If you want to come along and say “hi”, we’ll be on stands J200 & J205 – right close to the main entrance of the main hall. If you’re planning to come let us know by posting a comment below.
The dates are 20th – 22nd April 2009.
Debs
Joanne Morley and Siobhan Lees are officially launching their new book “The Brighter Marketing Bible for Small Businesses” today and are giving away 10 bonus ebooks to celebrate. Not only that but when you buy the book within the next 24 hours you’ll also be entered to win a one-to-one marketing workshop with the authors worth over £1,000.
The book is already attracting great praise on Amazon and it’s packed with useful tips, advice and ideas for marketing any small business. Take a look at the list of freebies you’ll get here… www.brightermarketing.com/bonus.html
The launch celebration will only run for one day though, so follow the instructions below now to secure your freebies and place in the draw:
I chose to publish Joanne and Siobhan’s book personally and am sure you’ll benefit from their advice which is why I can recommend you buy it now.
Important: If you receive an email about this more than once then congratulations – you must be well connected! You see, the authors have asked a few of their other trusted friends and colleagues to spread the word too so, if you see this email once, twice or more it just means your networking in the right circles!
Some useful dates (courtesy of Foresight) that might trigger ideas for press releases!
Along with this we don’t want to hear phrases like “This book is for…
… all business owners
… everyone who wants to get ahead in life
… anyone who wants to be happy
… anyone between the ages of 25 and 65
… kids
… parents of kids
… anyone who was ever a kid
I think you get our point.
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We get asked a lot if books published by us will appear in the bookshops. And it’s a complicated answer, so we thought we’d respond here.
All our books are distributed by all the wholesalers and distributors that bricks and mortar bookshops use, as well as being published in the main catalog where bookstores choose new releases for stock. So yes, our books are available in all the major and most minor bookstores. If you go into your local Borders you probably won’t see our books on the shelves but they will be able to order them for you.
However, we focus our selling on Amazon (by far the best source of sales) and online versions of the major retailers. Some success can be seen here… www.amazonbestsellerplan.com and more information here… www.amazonbestsellerplan.com/secret.html
Here are some of the reasons why we don’t focus on bricks and mortar:
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