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London Skyline

Photograph by ~izz~ www.flickr.com/d_izatt/

Has your career been decimated by the recession?  Are you sitting tight and waiting for the recession to end, in the hope that everything will return back to normal in a few months?  Could you be waiting in vain?  For those who are prepared to ‘go with it’ and look elsewhere for their new career – what signs would help you stay hopeful?  Could you be reassured by a history lesson?

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Photo by Aleksei Aaltonen

Photo by Aleksei Aaltonen

If you’re facing a scary change, are afraid to let go, or afraid to move forward then this might help… I once abseiled down the side of a 100ft office block for charity.  I was lured into this feat by the prospect of a close encounter with an instructor from the Royal Artillery.  The things you’ll do just to see a man in a uniform…!
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Word Count: 409
Character Width: 60
Resource Box: Bare Knuckle Selling / Bare Knuckle
Negotiating

“How to Improve Your Deal Making In Five Easy Steps”

- By Simon Hazeldine (MSc FInstSMM)
the “Bare Knuckle” Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

Your ability (or lack of ability) to negotiate successful
deals can mean the difference between success and failure,
profit and loss, wealth or poverty. Learning to negotiate
and conclude successful deals will help you get more of what
you want. Read the rest of this entry »

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Word Count: 130
Character Width: 60
Resource Box: Bare Knuckle Selling / Bare Knuckle
Negotiating

“You Must Read This Sales Article Because…”

- By Simon Hazeldine (MSc FInstSMM)
the “Bare Knuckle” Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

In a legendary experiment, social psychologist Ellen Langer
sent students to jump the queue to use a very busy
university library photocopying machine. Read the rest of this entry »

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Book Fair Virgins (Good, Bad, Worth It?)

How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book Fair

Will I Go To A Book Fair Again?

Yes. Enough said!

My Favourite Bits

  1. Meeting other publishers – this was by far the best part of the fair for me. It can get quite lonely when you’re running a small business. I’m sure I’ll remain firm friends with all of the small / medium size publishers on the IPG stand that I had the pleasure of meeting.
  2. Meeting the scary buyers – and realising they are only human (well most of them) and that even if they don’t like your titles it doesn’t mean they’re bad, just not right for them! Read the rest of this entry »
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Word Count: 403
Character Width: 60
Resource Box: Bare Knuckle Selling / Bare Knuckle
Negotiating

“3 Surefire Ways to Get Your Customers to Say Yes!”

- By Simon Hazeldine (MSc FInstSMM)
the “Bare Knuckle” Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

Master salespeople are adept at utilising powerful
psychological strategies to influence people. Here are three
from my personal top ten: Read the rest of this entry »

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Readers Shocked By Insider Secrets!

Word Count: 490
Character Width: 60
Resource Box: MediaMasters

Is it Spin, or is it Media Mastery?

by Alan Stevens & Jeremy Nicholas
(c) Alan Stevens. All Rights Reserved.

No-one likes a spin doctor, but everyone admires a good
communicator. Is there a difference? Maybe it depends on
your point of view. Politicians of all persuasions try to
ensure that their audiences, and particularly their
supporters, know what they stand for. Read the rest of this entry »

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Book Fair Virgins (Useful Stuff for Publishers)

How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book Fair

So What Did I Learn?

Debbie Jenkins in Spanish Embassy in London with Shirley

Debbie Jenkins in Spanish Embassy in London with Shirley

  1. That the Spanish Ambassador is watching The Pirates of The Caribbean DVD.
  2. That 3 bottles of Spanish Embassy champagne on top of a concoction of painkillers isn’t good for you.
  3. That Al Murray (the Pub Landlord) is married.

Seriously, here are a few specific things I learnt at the 2009 London Book Fair, that might help you…

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Word Count: 460
Character Width: 60
Resource Box: Bare Knuckle Selling / Bare Knuckle
Negotiating

“5 Fatal Sales Traps That Stop You Dead & How to Avoid Them”

- By Simon Hazeldine (MSc FInstSMM)
The “Bare Knuckle” Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

Have you ever dug a big, deep hole and then been stupid
enough to fall into it? Countless people unwittingly dig
fatal sales traps for themselves that kill off any chance of
a sale being made. Five of the most common traps that you
must avoid if you want to sell more of your products and
services are: Read the rest of this entry »

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Book Fair Virgins (When You’re There!)

Nicola Cairncross and Paul Daniels - Now That's What I Call Magic!

How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book Fair

At The London Book Fair

The week before the fair I was involved in a minor car crash, which meant I had to wear a neck brace and take a concoction of fairly strong and possibly hallucinogenic (was Paul Daniels really there?) painkillers during the fair itself.

Now whilst this meant I was quite unforgettable (short, blonde and wearing a neck brace tends to get your remembered) I was also a little spaced out. Perhaps next year I’ll just go for a pirate’s eye patch!

Anyway – here are my tips for when you’re there!

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