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FOR IMMEDIATE RELEASE
What do The Ford Motor Company, First Direct, Shaquille O’Neal, and a 100-year old Cheese Farm have in common?
It’s something called PING. They’re all growing their businesses by integrating social media with traditional marketing and publicity to connect with their audience in new ways and generate low-cost publicity on a massive scale.
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PRESS RELEASE
If the title is anything to go by then Scott Owen’s new book is sure to get a few backs up. But when you begin to read between the lines you can’t help agree, though grudgingly, that what he’s saying makes a lot of sense.
Rather than negatively attacking savvy customers who feel justified in telling a few fibs to a sales person – universally believed to be the most dishonest people in existence – he uses the fact that buyers are already afraid of being taken, quite literally, for a ride to help make important points to would-be sales superstars.
Once it is established that most buyers think they’re in for a fight he guides the reader to aim for a win-win and disarm potentially competitive buyers from the outset.
FOR IMMEDIATE RELEASE
What started out as the personal diary of a twenty-three-year-old, who decided to leave the UK for a new life on the sunny Costa del Sol, has turned into a publishing phenomenon when her book, “Sol Searching” was discovered by independent publisher Native Spain.
Keidi Keating, originally from the UK but now living in the Axarquia region on the Costa del Sol, decided to self-publish her revealing and hilarious dramatised-biography and was quickly discovered by fellow expat, Debbie Jenkins, who was keen to publish the book under her NativeSpain.com imprint.
Debbie says, “Keidi’s book is a perfect fit for our NativeSpain brand which sets out to inform and entertain expats and would-be expats about the challenges and joys of making a new life in Spain. What makes Keidi’s book unique is that it also hits a younger audience. It’s a bit like Bridget Jones in the sun!”
FOR IMMEDIATE RELEASE
Surrey-based author, poet and writer’s mentor, Tom Evans, has just published a new book to help struggling writers reconnect with their creative flow and put an end to writer’s block for good.
Tom, who has been successfully unblocking writers for over three years, says, “There are already plenty of books out there offering the same old advice, like ‘go for a walk’ or do some word association.
“The reality is that writer’s block is often the symptom of other ‘life blocks’ that need to be cleared. I see the writing of a book as a great way to learn, evolve and remove barriers that are holding authors back elsewhere in their lives.
