Book Fair Virgins (Before You Go)
How To Survive, Stay Alive and Perhaps Even Thrive at Your First Book Fair
The London Book Fair 2009 was my first time.
Of course, I knew the bigger publishers went to the fair. And I knew that all the suppliers would exhibit at the fair. And from all accounts, the scary buyers from bookshops would be there too! But would my small publishing business gain any benefit from exhibiting there?
Being a Lean Marketer exhibitions are usually way down on my list of marketing activities, often consigned to the “waste money” category of recreational marketing. So to make it into a “must do” activity I needed to do some thinking and planning.
I had goals for this fair – I wanted…








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